Who said Halloween was cancelled?
Sure it was 2020. And one of the first big holidays of the pandemic. But the way we saw it, Halloween—the very fact it existed—was the only reason people needed to have fun, even in COVID-curious times. So with trick-or-treating out the window, we invented all kinds of celebratory (and safe) ideas. Like moonlight mummy bowling. And itty-bitty pumpkin hunts. Our hope: To inspire people to bring on the fun, the silly, the imagination, the why-nots. No permission needed.
Because, Halloween.
Writing and creating for this one was a real pinch-me. So was working with this incredible team.
ACD: Jon Baugh
AD: Kyle Gustafson, Marina Groh
Motion Director: Nick Waldman
Copywriter: Myself
Production: Piece Mill